The original rule
Robinhood started with whole shares.
When the app opened, an order was one share or more. You could not buy a slice of a stock, and that is where the platform took off. Fractional trading only arrived in December 2019. Whole Share brings the first rule to Robinhood Chain: the smallest thing you can buy is one.
2013
Robinhood is founded.
2015
The app opens. Orders are whole shares only.
Dec 2019
Fractional shares arrive.
Now
Whole Share keeps the first rule, on Robinhood Chain.
As we have built out our offerings, we have also added fractional shares, recurring investments and IPO Access to help our customers diversify their investments regardless of their portfolio size:
Fractional shares. Fractional share trading allows customers to invest in fractions of a share of stock, rather than requiring them to buy and sell whole shares. We have seen rapid adoption of this offering and, in the first quarter of 2021 alone, over 40% of customer equity trades by number were fractional trades. This service enables customers to build a diversified portfolio regardless of their budget and removes a barrier to investing in higher-priced stocks, thereby providing access to a much greater selection of equities with as little as $1. From our launch of fractional shares in 2019 to March 31, 2021, approximately 11 million customers have placed a fractional trade on Robinhood.